The Public Relations department is Northern Railways primary channel for telling the Northern Railway's story.
Railway Passengers, customers, potential customers, vendors, suppliers, and the general public are informed of Northern Railway’s services and products and operations through news releases, as well as advertising communiques disseminated through the mass media and press. Employees and stockholders are informed of internal developments and external conditions that affect Northern Railway through meetings, announcements and various other publications.
The Public Relations Department also monitors what other individuals, activist groups, government agencies, customers, social media and companies say and do that might affect Northern Railway and keeps the management team aware of developing concerns and issues it may need to address.
The main mission of Public Relations department is to create, maintain and protect the organization's reputation, enhance its prestige, and present a favorable image.Public Relations mission is to create goodwill for the organization. This involves such functions as employee relations, stockholder, media relations and community relations. Public Relations Department functions to educate target audiences about things relevant to the organization—including the operations in general, new policies, procedures and legislation and how to use a particular service and product—as well as to overcome misconceptions and prejudices.
Public Relations works on the various methods Northern Railway uses to disseminate messages about its operations, products, services, or overall image to its customers, employees, stockholders, suppliers, or other interested members of the community. The aim of Public Relations is to make the public think favorably about Railways and its offerings. Commonly used tools of Public Relations include news releases, press conferences, speaking engagements, and community service programs.
The purpose of good public relations is to lessen the gap between how Railway sees itself and how others outside the organization perceive it.
Public Relations involve two-way communication between an organization and its public. It focuses on listening and understanding the attitudes and behaviors of those publics.